The British Army have
revealed a strategic plan they will use to recruit more soldiers.
According to Daily
Mail, the military chiefs are seeking to recruit more soldiers with the help of
American reality star, Kim Kardashian’s massive backside.
On Sunday, December
22, the publication revealed that the concept behind the Army’s new advertising
campaign is that serving in the Armed Forces instills greater confidence than
receiving ‘likes’ on social media.
They added that ‘the
message will be underlined with the use of a mock-up of the American TV star’s
famous derriere which has helped her to build an Instagram following of 154
million.’
It was also revealed
that The ‘Belonging 2020: Army Confidence’ campaign, which will be unveiled
next month, will involve a TV, poster and social media blitz.
A defence source told
Daily Mail: ‘The new adverts will build on the success of the Snowflake
campaign and send a strong message to youngsters…