Campaigns in third
world countries like Nigeria, are done in an unorthodox manner with some times
very colorful word which the campaigner wants to be more entertaining and
rudimentary to enable the politician get his point across to the electorate in
the most effective manner that does not involve any critical level of
reflection or thinking.
Dino Melaye is a
veteran Nigerian politician and has been on numerous campaign tours, so this
campaign thing is more of a second nature to him, he knows how to work the
electorate with his catchy jingles and his captivating dance steps, these are
all the little things the locals can relate to. In his latest campaign, he took
a dig at his arch rival, Governor Yahaya Bello of the state when he asked the
electorate to vote for him because he is taller, finer, more educated and
better in bed than Yahaya Bello.
Such tactics can be seen as outrageous by many, but this is the reality of Nigerian politics, this is the language the masses understand, you can watch the video below:
