Instagram is getting rid of the “Following” activity tab, which was first
introduced in 2011.
If you don’t know, the “Following” activity tab is located in the section
to check out your Instagram likes. It
allowed people to see what their friends were “liking” across the platform.
The heart tab will now only show who is interacting with your own photos.
Instagram’s head of product, Vishal Shah, said “People didn’t always know
that their activity is surfacing,” “So you have a case where it’s not serving
the use case you built if for, but it’s also causing people to be surprised
when their activity is showing up.”
The change is expected to roll out this week.
This isn’t the first change Instagram has instituted in the past few
months.